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Connect With Your Members: Harness the power of the web video

Since I began teaching technology courses at Institute, I have reviewed and assessed hundreds of associations’ web sites, including chambers, CVB’s and trade associations. During my review, I evaluate...

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Email vs. Facebook: The Tortoise and the Hare

The other day a colleague asked me what I thought of Facebook as a tool for growing business. It was a timely question.  He wondered what the new infusion of cash from Facebook’s IPO might mean for the...

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From Awful To Amazing: Tips for Modernizing Your Website

As you may have noticed, the Institute website has undergone a major renovation in the past six months. What once felt like an easy to navigate, user-friendly site became a convoluted and messy web...

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Finding Your Excellence in Excel

Microsoft Excel was designed to make your life significantly easier, and if used correctly, it absolutely accomplishes that goal! Read below for four easy tips to optimize your Excel experience. Auto...

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The Power of Video: Tips for Associations and Chambers

In this digital age we live, video can be, and in many instances is, the most engaging way to communicate via the web. As chambers and associations, we need to more fully employ this mode of...

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Webinars: Are They Still Relevant?

When the economy crashed, the meeting planning industry took a hit. At the time, many organizations were forced to rethink the traditional meeting format. Enter in virtual meetings and webinars. Now...

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What Nine Types of Kraft Macaroni & Cheese Have in Common with Your Website

My wife sent me to Safeway the other day — on a mission: to get some Kraft Macaroni & Cheese…it was comfort food night. I hadn’t shopped for this product in years, but I fondly remembered it as a...

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Facebook Fatigue, Sticking to Fundamentals, and Why the LA Angels Will Not...

It was only last year that I wrote about the durability of email as a primary business tool; particularly as it compared to the then still private social media monster, Facebook. I won’t trot out the...

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Do You Manage Technology or Does it Manage You?

When tasked with writing my first ever blog I was thwarted by a lack of ideas. Add to this, I was on vacation with Lovey, the Gen Y daughter-of-my-heart (don’t ask…), and she had few viable insights...

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Are You Considering a Telecommuting Policy?

Clearly the verdict is still out with regard to the validity of work-from-home arrangements. Despite the fact that mobile devices and the current wireless networking technology have enabled people to...

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The Most Common Mistake Organizations Make on Facebook

One of the most avoidable and oft made mistakes by organizations which utilize Facebook is a lack of focus when posting. Creating a message intended for “everyone” is not an effective message, because...

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Conference Calls: A Necessary Evil

Conference calls are both a blessing and a curse. On one hand, they are a convenient way for people from all over to come together and touch base. But on the other, there are often factors that can...

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Is Your Organization Evolving with Digital Trends?

Fewer and fewer of your emails are being read, your organization’s social media plan feels misdirected and you’re struggling to increase interest in community events. Does this sound familiar? You are...

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Marketing Tips to Future-Proof Your Organization

Our digital future is already here; it is rapidly changing and expanding every day. What can you do to future-proof your organization and stay on top? Social media and free email marketing tools can be...

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You Got an App for That…

“Nick, your chamber needs this app to help revitalize your events”, or “Nick, this app will generate $$$ in non-dues revenue.” How many emails do you get a week that deal with something along this...

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